These days, marketing has a bad reputation. It’s not uncommon to hear business owners say things like “I’ve tried marketing— it doesn’t work… at least not for my business.”
But why? After all, marketing is what separates McDonalds from the local burger joint down the street. One brought in 27 billion dollars in revenue in 2011, the other is just barely making enough to pay for its expenses.
The problem isn’t marketing— the problem is that many people who call themselves “marketers” or run “marketing firms” have no idea what they are doing. They are based NOT off of experience, but rather textbook knowledge that is often outdated, obsolete, or just plain wrong.
…and, of course, there are many who are “fly-by-night marketers” and are just looking to take advantage of unsuspecting business owners.
Marketing is a science— the science of selling. There are facts and rules that have been proven to increase sales… and most people who call themselves “marketers” have no idea that they exist. We, however, do.
We believe solely in your bottom line. Our job isn’t to make people smile, laugh, or get excited… it is to get you more sales— to give you the best return on your investment possible.
This philosophy is why, in an industry where the average client fires their marketing firm after six months, we have never had a client leave us. We are the best because we know what real marketing is.
The Lorenz Marketing Group is the brain child of it’s founder and president, Ali Maadelat.
An entrepreneur since birth, Ali fell into marketing and advertising at the young age of fourteen. He networked and became friends with the thinktanks and experts in the industry and began to study under them. Shortly after his fifteenth birthday, he began to speak at high-end marketing seminars and give consultations to “big-name” marketers, helping with problems they couldn’t find the answers to themselves.
Fast forward to today, Ali is considered an authority in the marketing and advertising industry, and is called a “natural” when it comes to his skills. He has taken part in multi-million dollar launches and is on the speed dial of many of the business world’s biggest names. His nomination as the American Business Awards “2012 Marketer of the Year” is evidence of exactly how highly he is regarded by his peers.
It has been said that “Ali understands people, their thoughts, and their actions on a more in-depth level than they may even understand themselves.” Our clients agree— they use his understanding to take their businesses to new heights.